The Search for Meaning in Film and Television by Marcus Maloney download in ePub, pdf, iPad
Certainly those other institutions still exist, but their importance has been diminished, and their meaning transformed through their transmission by he media. Because we need to understand the question of identity. They can influence the questions about how to get better, how to heal yourself and how to enhance your sexual, romantic and family lives. That is an enormous amount of time that television is there spinning its stories. Those systems are always closely related to the power relations of the society.
Every society has its own institutions that give that type of meaning. We're now coming to a stage in human history when that notion of unlimited growth can no longer go unquestioned. What we need now is a vision of society that is not based upon ever increasing numbers of goods. American society has become the most commercialized in the world, because we have said that advertisers can do anything they want to market goods. The spaces of our daily lives, billboards, even clothing such as T-shirts, anything that can be sponsored, is sponsored.
We do say some institutions-like education-are so important that we're not going to leave them up to the free market. It must be as fun, pleasurable, sexy and inviting. That's what the revolutions of were about. It's natural to all of us to create meanings for our interaction with the material world. By its sheer presence in our daily lives.
Media-especially television-has become the mainstream of our culture and their influence comes form their constant presence. The commodity religion has colonized Eastern Europe and large parts of the Third World. The growth ethic is about consumption.
You have developed some theories about the ways television watching becomes a kind of addiction. What we've done in our society is given control of one of our most important meaning creation systems-the media-to advertisers who what to use them to sell us something. We need to understand who we are. This concept is so powerful that we can't even think about debating media regulation.
See Wikipedia's guide to writing better articles for suggestions. Progressive voices have not been very good at articulating what an alternate good life and society would look like. There has to be a symbolic and cultural aspect to our relationship to commodities or things. If it isn't a commercial network, it must be as repressive as Pravda.
We simply don't have a vocabulary for discussing it. It's an important question, because I actually believe the survival of the human race is at stake. It creates a world in which goods come to play all kinds of magical roles in our daily interactions. It's not surprising that vision is what counts.
People basically have only two models of what any medium should look like. My suggestion would be to treat this as a very important institution and, as a society, figure out how we want to use it most effectively.
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