Exploring Morgan’s Metaphors by Anders Ortenblad download in ePub, pdf, iPad
Second, by extending the range of metaphors explored beyond what was typically covered in conventional organization theory at the time. The psychic prison, flux and transformation, and instrument of domination metaphors were explicitly developed to challenge the core premises of traditional organization and management. Space constraints prevent full discussion here.
These paradoxical qualities and impacts of metaphor are illustrated throughout Images of Organization. We tend to get attracted by the insights conveyed by the metaphorical way of seeing while ignoring or dismissing the limitations and potential downsides. In essence, the main purpose of the book was to illustrate how all of organization and management theory and practice is shaped by metaphors that have simultaneous strengths and limitations.
But there will also likely be some kind of intrinsic downside, because the organization is not a machine, an organism, a brain, etc. Second, because our theories are metaphorical, our ways of seeing always involve simultaneous insights and distortions.
The aim is to show how we are active readers and authors at one and the same time, and how the process of organizing always embodies some form of creative human imagination. Hence the book counter-poses the insights of one metaphorical view of organization with another. In effect, our favored metaphors act as tools that help us get things done in ways that other metaphors are unable to do. There are many great points of specific critique here and, clearly, there is a lot more that Images of Organization could have said on all these issues.
Acting can lead to new ways of seeing and thinking. First, the issue of whether it is overly biased toward a managerial perspective. To take a simple example, if you think about organizations in mechanistic terms and organize in a mechanistic way you can create an efficient operational structure. This, in turn, then typically provides the basis for another round of reinterpretation. It is a way of being in the world where we fuse one element of experience with another, using the one to engage, grasp, understand, and deal with the other.
That said, in doing the above I also sought to write a book that, simultaneously, could play a role in deconstructing existing organization and management theory and thinking. What resonates, what one learns, what one embraces or critiques, and the conclusions that are drawn are always the product of two-way processes involving both the reader and the text.
For example, as they illustrate, when we evoke and use what may seem to be a fairly straightforward metaphor in an Anglo Western context e. To endorse the relevance and importance of this message, you need look no further than the international analysis presented by Case et al. This creates ways of seeing and acting that are simultaneously ways of not seeing and of not acting.
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